Potts' - Brochure & Product Mockups
A vibrant trade catalogue designed for the Potts’ brand redesign. The project relies on heavy photo manipulation to turn flat artwork into realistic 3D products. These visuals define the brand across covers, category splash images and the full product range.
Product catalogue
Apr 8, 2026
The design adopts a premium magazine look to serve as both a professional resource and a coffee table book. The focus is on high quality, tactile branding that establishes the business in the real world.
The project required extensive photo manipulation. This involved the creation of product mockups from scratch, where flat print artwork was mapped onto aluminium cans and glass bottles. This process included replacing branding on existing packaging and applying refined lighting and shadow effects to the 300mm and 500mm sauce cans. By treating the catalogue as a significant piece of craft rather than a simple price list, the final result builds brand awareness through visual credibility.
